If you’re an established business owner, rising entrepreneur, or digital marketer with a website, then you’ve heard about SEO and SEO services. In fact, as long as you have a website, it’s guaranteed that you’ve dabbled in a little SEO yourself.
But what is SEO?
Briefly? SEO is a content strategy that helps websites rank better on search engines, thus increasing their visibility. That means if you have an e-commerce website and you want people to find and shop at said website, you’ll need to optimise your on-page content or blog to get on Google’s first page.
Why Google? Why the first page?
We all know how search engines work, but did you know…
- 93% of online experiences begin with a search engine. (SearchEngineJournal)
- 96.17% of Singaporeans use Google Search Engine (StatCounter).
- 75% of users never go beyond the first page of search engines (Junto)
Going back to rank and visibility, that means the higher you rank on Google’s search engine, the more easily discovered your website becomes. This, in turn, gets you more site visitors and potential leads.
Google has an extremely sophisticated search algorithm that allows googlers to find almost exactly what they need, where they need it.
And the key to all this? keywords.
Nowadays, nearly every online business website also blogs. But that’s not just for viewers, it’s also for Google’s Ranking System, which prioritises relevant content through related keyword clusters.
By anticipating what words googlers are going to use to search, you can include these in both your on-page and blog content, thus making your site more relevant to Google’s AI. This can come in the form of text, images, articles, videos, URLs and much, much, much more.
Alright, so why do I need SEO services?
Although you might improve your website searchability through some DIY SEO every Google algorithm update has the potential to double or halve your viewership. This is why SEO specialists dedicate all their time to keeping track of those changes and trends.
Here are the different types of SEO, which are also the SEO services you can expect:
On-page SEO is all about content planning. This is the most common SEO type and involves mainly keyword research.
Entire libraries of keywords are created in order to tweak and refine a website’s content strategy. Topical phrases that come under the same umbrella would also be included, just like how people looking for SEO services in Singapore may also be looking for content strategy, website building or digital marketing services.
Planning, creating and updating articles on a regular basis is also an extremely important part of maintaining healthy on-page SEO.
This is where it gets a bit tricky. Technical SEO balances eye-catching on-page animations/videos/GIFs with a decent page load time. It’s the difference between a visitor scrolling down or hitting backspace.
Technical SEO is all about website speed, mobile response, and code efficiency, which is why most small business owners prefer to engage web-building agencies.
Backlinks, backlinks, backlinks! Off-page SEO involves backlinks and social media. You might run a few ads, trade links with another website or get reviewed by another site. However, beware – Google penalises spam links and similar black hat backlink tricks. (A reason to leave this to us SEO experts!)
This is also one of the more preferred services that new business owners use, as it is much more cost-effective.
Organic and Local SEO
Organic and local SEO help Google target consumers searching within your region of operation.
While both are incredibly important, most of Singapore’s business owners prefer to DIY this by simply including their contact details on their website, missing out on lots of valuable SEO juice!
When Not to Employ SEO Services
Regardless of how important SEO is, there are simply situations when you don’t need SEO services. Some of them include:
- Businesses that require speedy results
- Your offerings and events constantly change
- People are not searching for your products or services
SEO services are best maximised when your operate on a B2C model. If your engagements are mostly B2C, then SEO efforts may not be your option.
Before your make that huge step of hiring a team, make a consultation first. SEO companies like CX Vibrancy has the tools to determine if your SEO project is worth investing in.
SEO is a huge category of services that require dedication, time and effort that many business owners simply do not have. That’s why if you are serious about improving your website’s rank, an SEO agency or specialist is the way to go.
So…how much does it cost?
There are 4 types of SEO pricing in Singapore:
- Project based ($5000-$30,000)
- Performance based (depends on performance)
- Monthly retainer ($1500-$4000/month)
- Hourly rate ($80-$200/hr)
However, it still depends on the scale and scope of your website. The best way is to contact us and get a personalised quote! Our strategists can plan an effective approach if you are not sure of the correct way to execute SEO strategy to market your products/services.