Content marketing is a different form of marketing that is alternative to traditional means. Rather than trying to sell your product to your demographic and focusing on product details, it involves curating content that is purely educational in nature, to drive exposure and maximize your loyalty base.
By forging a credible, authoritative source on topics that are relevant to your intended demographics, your business/organisation is more likely to get discovered and you can use the information to earn their loyalty and trust.
An active and engaged subscriber base is likely to result in greater opportunities further down the line, either through new campaigns or re-marketing strategies.
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So what exactly is Content Marketing?
Do you have a particular newsletter or blog that you follow, because you feel that the content they have resonates with you, and/or because the information presented by that site is important and valuable to instill knowledge to you in a timely manner?
Chances are, that organisation or site is employing some form of content marketing. It may not directly relate to the product/services that the organisation is pushing, and may be purely educational in form.
By employing such techniques, websites are helping build brand loyalty and spreading awareness to their particular industry as a potential leader in their field.
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