Responsive website design efficiently scales your websites and applications across multiple devices using a single code base. As a result, your website looks and feels right on desktops, laptops, smart-phones and tablets. This allows your website users to enjoy your website, with confidence that it will load in the same manner on different platforms.
Using a responsive framework is cost effective. Instead of developing two different sites, one for desktops/laptops and one for mobiles/tablets a responsive website conforms to the needs of all devices. This results in a quicker development cycle and subsequent cost savings. It’s also easier for you to maintain and better for search engine optimisation. It’s recommended by Google because you only have one set of content, instead of having repeated content on different versions of a site. In addition, an improved user experience for different users on different devices improves your search engine performance.