Though web design styles have changed over the years, the basic concept remains the same. User experience is still the key driver behind good design and this is where we excel.

Design considerations.

To fulfill a specific need for your website users in the most effective way possible.
Sans Serif fonts such as Arial and Verdana are easier to read online. Ideal font size online is 16px.

Complementary colors create balance and harmony. Vibrant colors create emotions.

Some strategies include a logical page hierarchy, using bread crumbs, clickable buttons.

Optimising image sizes (size and scale), combining code into a central CSS or JavaScript file.

You can have a responsive layout (your website will adjust to different screen widths).

Responsive Design

Responsive website design efficiently scales your websites and applications across multiple devices using a single code base. As a result, your website looks and feels right on desktops, laptops, smart-phones and tablets. This allows your website users to enjoy your website, with confidence that it will load in the same manner on different platforms.

Using a responsive framework is cost effective. Instead of developing two different sites, one for desktops/laptops and one for mobiles/tablets a responsive website conforms to the needs of all devices. This results in a quicker development cycle and subsequent cost savings. It’s also easier for you to maintain and better for search engine optimisation. It’s recommended by Google because you only have one set of content, instead of having repeated content on different versions of a site. In addition, an improved user experience for different users on different devices improves your search engine performance.

User Experience

Before we start any website design project, we will create detailed wireframes for the entire site architecture, allowing you to visualise the sitemap and features. Wireframes allow us to analyse the site from the end-users’ perspective, spotting potential issues before we move along to the more time-intensive design, front-end coding and back-end development phases.

Our wireframes are based on our developer’s past experience of working with clients, and we may suggest wireframes for your objectives which may be applicable to your industry and how your end-users behave in relation to your site.

In summary, the wireframing process helps to simplify the website build, allowing for a smoother and usually quicker web design process, ironing out any potential issues before they arise.

Privacy and GDPR

In April 2016, the European Union (EU) passed a regulation on data protection and privacy within EU territories. The law enforces that all sites that collect or process information collected from citizens or peoples within the EU must comply with the EU standards of disclosing how information is collected, how it is processed, and how long the information is stored on their systems. This law extends to websites and how they operate as well.

Organisations must also the 6 bases of how information is processed:- (consent, contract, public task, vital interest, legitimate interest or legal requirements). Failure to do so may result in a fine of up to EUR 20 Million, and/or a fine equal to 4% of your total revenue.

Web design that delivers results.

Website design should always incorporate a balance of our client’s wants and harmonise the inner-drives and behaviour of their customers. Details down to the base of a website’s design may affect whether a website is able to adequately convert an individual, but the details become clear if every designer follows a basic set of principles.

Our design methodology:-

  • The client’s key value proposition

  • Business/industry type and key customer bases

  • Based on the demographic, particular color-tones or styles that will align with their preferences.

  • Logical information flow and presentation methods- the ease of reading and accessing critical information.

  • Easy to read design. Less is more.

  • High performance and lightweight sites. Below 1.5 seconds loading speeds as targets.

Web design that creates results.

Website design should always incorporate the balance of our client’s needs, wants, as well as balancing the inner-drives and behavior of their customers. Details down by the wire of a website’s design may affect whether a website is able to adequately convert an individual, but the details become clear if every designer follows a basic set of principles.

Our design methodology:-

  • The client’s key value proposition

  • Business/industry type and key customer bases

  • Based on the demographic, particular color-tones or styles that will align their preferences.

  • Logical information flow and presentation methods- the east of reading and accessing critical information.

  • Easy to read design. Less is more.

  • High performance and lightweight sites. Below 1.5 seconds as targets.

Some Examples

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Web design review tool.

We at CX Vibrancy works with our partners on tools that can assess the practical usefulness of your website design through the use of hot-map audits. It is a tool that allows us to see how your end users behave with your site and if changes are necessary to improve usability and convenience for your end-users.

We track these results over time and hold regular discussions with you to advise on an appropriate design strategy, to maximise your intended conversion strategy with good UI/UX practices.

Web design review tool.

CX Vibrancy works with out partners on tools that can assess the practical usefulness of your website design through the use of hot-map audits. It is a tool that allows us to see how your end users behave with your site and if changes are necessary to improve usability and convenience for your end-users.

We track these results over time and hold regular discussions with you to advise on an appropriate strategy, to balance your brand and intended conversion strategy with good UI/UX practices.

Like what you see?

Your company can be unique in its digital marketing strategy. And that’s where we excel. We always take time to understand our client’s needs, so that we can see the big picture and advocate their objectives.

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